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The rise of the "face value economy", laser medicine has great potential


After the automotive and aviation industries, the medical aesthetics industry has become the third largest industry in the world. Looking at the world, the scale of China's medical aesthetic industry has jumped to the second place in the world due to the growing demand. It is undeniable that everyone has a love for beauty, and under the strong rise of the "face value economy", medical aesthetics has a broad market space and a large growth potential.

The rise of the "beauty economy", laser medical promising

Laser as a "standard ruler, faster knife", to people's impression more than stay in the industrial field of processing links. Indeed, laser technology is widely used in the industrial field, involving a large number of segments, from aerospace, automotive manufacturing, small to food packaging marking, precision electronics production, many aspects of the processing of these products can not be missing the figure of the laser. And with the increasing demand for product quality, the introduction of lasers in the production process is also the current trend.

However, in addition to industrial applications, lasers also have a great role in the medical aesthetic industry. According to the Deloitte Medical Beauty report, China's medical aesthetics market was 176 billion yuan in 2017, with a compound annual growth rate of 40%, and is expected to reach 464 billion yuan by 2020. In the medical field, lasers are mainly used in diagnostics, cosmetic science research and other fields. The wide market space and high profit margin make laser medical highly popular among investors.

Laser is widely used in the medical beauty industry

Laser aesthetics is a new form of beauty that has emerged rapidly in recent years with the development of technology and can be used to treat a wide range of skin problems, including dealing with all kinds of skin, improving various skin conditions, slowing down skin aging and so on. It can also be used to target skin discoloration, red blood, aging, tattoos, hair removal and other problems to achieve whitening and rejuvenation, improve skin quality, delay aging and other effects. It is because the laser has such a powerful function that it is highly respected in the medical industry and has successfully captured many consumers.

The principle of laser beauty is actually very simple, using the selective photothermal effect as well as the photomechanical effect. The laser emits high energy, accurately focused, and penetrating monochromatic light, which acts on human tissue, causing high local heat to remove or destroy the target tissue, thus achieving cosmetic benefits.

When the wavelength of the laser is different, the main target tissues will be different, which is the selected photothermal effect characteristic of the laser. The melanin particles, hemoglobin and water in the skin are the usual target tissues of lasers, and they have different absorption rates for different wavelengths of light, so if you choose to use a specific wavelength of laser, you can treat different target tissues in a more targeted manner.

In addition to this, there are some other effects in the process of laser cosmetic surgery. For example, the photothermal effect can stimulate the regeneration of collagen in the skin, improve the skin condition, and thus achieve the effect of slowing down the aging process; the photothermal effect of the laser can also directly exfoliate and vaporize the diseased tissue to achieve, etc.

In the laser cosmetology, the application of laser is not limited to skin, medical cosmetology in, eyeliner, hair transplant, these segments also have a lot of space to play. In clinical applications, including myopia correction, retinal repair, tooth decay, molecular level minimally invasive surgery, etc. can be used to laser related surgery. The laser surgery incision is small, there is basically no damage or minimal damage to the tissue, and there are few toxic side effects.

The industry chain is perfect, but the technology research and development capability is not enough

Laser technology is involved in the upstream of the medical aesthetic industry chain, mainly divided into two major aspects: raw materials and consumables and equipment. At present, China has formed a complete industry chain from laser technology research to product development and laser parts production. The vigorous development of laser medical treatment has led to the rapid growth of laser medical equipment. In the United States, for example, laser medical equipment has not only been widely used, but also a large number of related instruments and equipment have been exported, making a big contribution to the economic growth of the United States.

Although, the laser medical industry started relatively late in China, it has gained high speed development since the early 1990s and has now cultivated one of the three largest laser medical equipment markets in the world. In terms of laser medical equipment production, it is mainly located in Guangdong, Hubei, Beijing, Jiangsu, Shanghai and other regions.

Although, the application of laser technology in the medical field can achieve good results, however, a reality that must be faced is that the cost of laser medical treatment is expensive and the consumption threshold is still too high for the majority of ordinary consumers. As most consumers do not know enough about the technology, there are also chaotic phenomena in the market such as over-exaggerated results and haphazard charges, the whole market needs to be more transparent and standardized. After all, a benign development of the market ecology to ensure long-term development.

In the background of the broad market demand, laser medical equipment is expected to usher in a wave of rapid development period. But for now, the domestic lack of reputable brands, in technology research and development is also in a weak position, the urgent need to increase their competitiveness to deal with opportunities and challenges in the future market.